Binhai Tower sets a new benchmark for the Chinese fruit industry

Joy Wing Mau performs capping ceremony for Binhai Tower according to schedule

Joy Wing Mau commissioned the construction of Binhai Tower in the Bao'an District in Shenzhen. On the 6th of July the last concrete was poured and the long-awaited official capping ceremony took place according to schedule. This building is a milestone for the Chinese fruit industry. The Binhai Tower will feature a fully automated cold storage facility with specialized 3D AI capabilities for the fruit and vegetable industry. The fully automated facility heralds a new era for the Chinese fruit industry!

Liao Maohua, chairman of the board of Joy Wing Mau Fruit Science and Technology Group; company president Zhang Jian; vice-president Zhang Jianbing; project management; construction; and supervision parties, as well as representatives of Joy Wing Mau employees, were all present during the official capping ceremony. Together they witnessed a milestone moment in the history of the Chinese fruit industry.

Representatives of various parties joined the capping ceremony

Chairman of the board Liao Maohua first expressed the most heartfelt gratitude to all employees involved in project management, design, construction, and supervision. He stated that the construction of the Joy Wing Mau Binhai Tower is an important milestone in the history of the Joy Wing Mau Group. The tower provides an even stronger foundation for the distribution capabilities and the supply chain strategy of Joy Wing Mau Group.

Company president Zhang Jian added that on this day the fine engineering work came to a culmination in the capping ceremony. The work was completed on time, which shows that Joy Wing Mau does indeed "keep their promise". The construction of Binhai tower is also a testimony to the social capital of Joy Wing Mau Group. Social development depends on the wealth of social capital. And in every project the Joy Wing Mau Group selects the most suitable partners. Everyone involved trusts the integrity of each other, and each party keeps their promises. All parties perform their duties at the lowest cost price, but with the highest efficiency. A wealth of social capital encourages social responsibility.

Zhang Jian also said that the Binhai Tower is a new starting point for the Joy Wing Mau Group. The completion of Joy Wing Mau (Shenyang) cold storage facility and distribution center in June and the completion of the Binhai Tower in Shenzhen have strengthened the ability of the Joy Wing Mau Group to provide the 1.4 billion Chinese consumers with fresh fruit.

Successful capping ceremony for the Joy Wing Mau Binhai Tower

Completion of the Joy Wing Mau (Shenyang) cold storage and distribution center on the 10th of June

The Binhai Tower is expected to be completed and begin operations in 2023. The tower will be an excellent business card for Bao'an District and for Shenzhen City as well. The building occupies an area of 110,000 square meters. Upon completion, the building will feature integrated services for selection, processing, storage, and distribution. Joy Wing Mau relies on the strong industrial foundation in the greater bay area, as well as superior air freight and sea freight facilities, to build a foundation for global fruit supply. The Joy Wing Mau Group invests in the construction of advanced industrial projects with AI technologies to stimulate the development of high-tech fruit supply chains.

The construction of modern, refrigerated distribution centers throughout the country indicates the move of Joy Wing Mau Group towards a digitized fruit supply chain. The historical achievement of AI distribution encourages the Joy Wing Mau Group to aim for the sky, and become "a company of 100 years old with dreams of a thousand years".

Source: Joy Wing Mau Group

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