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Pakistan growers hope to increase cherry presence in China

On the online shopping platforms, cherries imported from overseas have been well received by Chinese consumers, of which mostly are from Chile. Cherry growers from Pakistan also want a part of this market, which is one of the largest consumer markets in the world.

Wang Zhihua, General Manager, Shaanxi Jinguo Cherry Industrial Development Co., Ltd. stated: “Pakistani cherry looks quite good and the color turns dark when it matures. At present, cherries of dark color are especially loved by Chinese customers.”  More importantly, there is a time difference of 10 to 15 days between most Chinese cherries and foreign cherries’ maturity. Therefore, if Pakistani cherries can enter the Chinese market, there’re profitable opportunities.

So far the cherry planting area in Pakistan has exceeded 2,500 hectares, and Gilgit-Baltistan and Balochistan are the two main cherry-producing places. The former region produces 4,000 tons of cherry per season, and local consumption is limited. If GB’s cherries can enter China, the export value can be huge.


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