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Fresh Del Monte expands Fair Trade Certified™ banana offering

Fresh Del Monte (FDM) is expanding its fresh fruit offering. It now sells Fair Trade Certified™ organic bananas in Canada and is working to start selling Fair Trade Certified bananas in the U.S.

Worldwide sales of Fairtrade bananas have increased steadily year-over-year, according to Statista, signaling consumers want to purchase bananas that are grown sustainably and ethically.

Worldwide sales of Fairtrade bananas have increased steadily year-over-year, according to Statista, signaling consumers want to purchase bananas that are grown sustainably and ethically.

The bananas are sourced from small growers in areas where the company doesn’t have its own operations and therefore can’t make a direct, positive impact on the community as it does in its growing regions.

A product with the Fair Trade Certified seal meets rigorous standards including:

  • Safe working conditions
  • Environmental protection
  • Sustainable livelihoods
  • Community development funds

By purchasing Fair Trade Certified bananas, the consumer directly supports smaller growers who might not have otherwise had an opportunity in the international market, and who comply with high social, environmental and economic standards for their operations. It is ensured that $1 per box goes back to those local organizations for community projects, such as healthcare, education and sustainable farming.

By purchasing Fair Trade Certified bananas, the consumer directly supports smaller growers who might not have otherwise had an opportunity in the international market.

All of FDM’s bananas are grown responsibly. Its farms and the communities it operates in are the heart of its business, so the impact of its operations in and around those areas is important to FDM. One hundred percent of its global team members are covered by the Occupational Health and Safety management system and more than 300 programs are in place in local communities focused on healthcare, education, infrastructure and sustainability.

"It is important to us as a company to use ethical and sustainable growing practices,” said Hans Sauter, chief sustainability officer and SVP of research and development. “By selling Fair Trade certified bananas from smaller growers in regions we don’t operate in, we’re expanding where we can make a positive impact, which is part of our culture.” 

The produce company is excited to offer this to consumers and allow them even more opportunity to support its local growing communities.

For more information:  
Claudia Hernandez
Fresh Del Monte
claudia@rockorange.com 
https://freshdelmonte.com/ 


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