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“Zespri Kiwifruit” launches with retail partners under #Just1ZespriChallenge concept

Zespri International Limited, the world largest marketer of kiwifruit, is working together with T&G South East Asia Ltd as its strategic sales & marketing partner in Thailand, Myanmar, and Cambodia. SunGold’s kick-off event featured trade partner retailers and wholesalers such as Tops, Lotus, Makro and fresh fruit vendors across Thailand.

The event celebrated the 2022 season while sharing business directions and campaign strategies and introducing its new Thailand country manager at Pullman King Power Hotel Bangkok.

According to Samuel White (Country Manager-Thailand), “Zespri Kiwifruit is the world’s leading kiwifruit brand. It is trusted by our partners and consumers in Thailand because of the fruits’ superior taste and quality. The product and the brand continue to grow from strength to strength, with Zespri targeting global operating revenue of 4.5 billion NZ dollars by 2025. This growth is driven by the commitment of its 2,800 New Zealand-based growers to produce premium-quality kiwifruit, and is testament to the strength of the brand and the Zespri innovation and quality systems.”

Source: bangkokpost.com


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