Full Harvest, the business-to-business marketplace specializing in surplus and imperfect produce, announced multiple milestones as it successfully scales its operations to help solve the $2.6T global food waste problem.
“We’ve been able to make incredible progress toward our mission to solve the produce distribution efficiency problem and reduce on-farm waste. Our new B2B marketplace tools improve the online produce buying/selling process even further, and even more products are using our Verified Rescued Produce™ on store shelves,” said Full Harvest founder and CEO Christine Moseley. “However, our greatest recent achievements is attracting top talent given the current hiring crunch, as well as bringing on additional stellar investment partners – Rabobank and Translink Capital / Japan Airlines (as JAL Innovation Fund) – to set us up for continued success.”
Full Harvest appointed Nicolas Genest as chief technology officer and Brenton Keath as chief financial officer. Genest will lead the company’s continued marketplace expansion efforts, while Keath will guide its financial strategy.
Genest, who most recently founded CodeBoxx and served as CEO, previously held CTO roles at top digitally-native powerhouses including Walmart eCommerce, The RealReal, ModCloth and Vente-privee group (now Veepee).
Keath was recently CFO/COO of Rakuten Medical and prior to that worked at Rakuten for six years, where he helped execute their global marketplace strategy. He brings decades of experience in Australia, Japan, and the US leading global teams in M&A and financial positions at top companies, including KPMG, PricewaterhouseCoopers and Hewlett-Packard.
Full Harvest also appointed Omar Chaudhry to VP of product. He will support the company’s continued product strategy and help ensure an intuitive user experience. Previously a cofounder of OlioBox Inc. and Farmgrub.com, a B2C ag marketplace, Chaudhry has also held several head of product management positions working alongside Nicolas at The RealReal, Modcloth and Vente-privee.
Full Harvest closed another $5 million in growth financing from Rabobank’s Food & Agri Innovation Fund (RFAIF) and JAL Innovation Fund, increasing their total Series B to $28 million.
“With our investment into Full Harvest, we support Christine and her team in tackling the very real problem of food waste at the farm level, by allowing farmers to sell their fresh produce to commercial food producers, including imperfect or surplus produce,” said Berry Marttin, member of the Managing Board, Rabobank.
“Full Harvest’s digital marketplace brings sustainability and the agriculture economics to a new level by converting old-school operations to a more efficient, transparent and real-time supply chain technology solution. We are excited to help Full Harvest expand into the international markets in the near future,” said Masanori Yamato, principal at Translink Capital.