Seasonality is in the bag with avocado ‘Party Pak’

West Pak Avocado proudly announces the official launch of Party Pak. This bag of jumbo fruit transitions with every season, featuring a new look and reason to celebrate the goodness of avocados. Festive seasonal packaging highlights recipes on the grab-and-go bag, while the American Heart Association’s Heart-Check mark reminds shoppers of the healthy reasons to choose avocados.

“We see it as our responsibility to excite the retailer shopper, so we’ve adopted another layer of service for our customers,” says Joe Nava, West Pak Avocado vice-president of sales and business development. “Party Pak complements a retailer’s small fruit offering and elevates the shopper experience with a new and enticing way to buy jumbo fruit year-round.”

“Party Pak is designed to gain the shopper looking to entertain, feed a larger family or simply desires bigger fruit,” says Java. “In contrast, Lil’Cados shoppers value portion control and look to a smaller piece of fruit. They are shoppers with completely different needs. With their commitment to Party Pak, retailers can expect trusted brand recognition and a fresh campaign each quarter that entices shoppers to ‘go big’ for every occasion.” Party Pak is a bag of jumbo fruit that transitions with every season, featuring a new look and reason to celebrate avocados.

Party Pak includes these seasonal favorites:

  • Viva la Fiesta (2022 Q2: April - June): Grab your bag of jumbo avocados and serve up some tasty fun for friends and family with everyone’s favorite Party Guac — just look for the easy recipe on the bag.
  • Grilling Gatherings (2022 Q3: July - September): Take your next gathering to heart with a jumbo bag of avocados and serve up our easy summer salad recipe.
  • Holiday Goodness (2022 Q4: October - December): Enjoy jumbo goodness by serving up a crispy, crunchy harvest salad that’s delicious, nutritious and fitting for the season.
  • Healthy Happenings (2023 Q1: January - March): Start days off right all week sipping the Keto-friendly yumminess of our Avocado Power Smoothie - look for the recipe served up on the bag.

Party Pak includes customized bag configurations, retailer support materials and a monthly newsletter for added information, recipes and more.

“We feel there’s a need with our current customers to elevate their bag program to help grow their avocado category. Party Pak is an easy, hassle-free way to keep produce aisles looking fresh with new and exciting bagged offerings each quarter,” adds Nava.

Click here for more information about Party Pak.

For more information:
George Henderson
West Pak Avocado
Tel: +1 (951) 296-5757  

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