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Hass Avocado board continues industry webinar series with nutrition spotlight

The Hass Avocado Board (HAB) is hosting the next instalment in its complimentary industry webinar series on May 26, 2022 from 1:00 p.m.-1:30 p.m. PT.

The webinar, “Leveraging the Avocado’s Nutrition Story to Drive Demand,” will educate attendees on highlighting the nutritional benefits of avocados to help drive demand using ready-to-use resources from HAB’s Avocado Nutrition Center and Love One Today®.

Hosted by Dr. Nikki Ford, HAB’s senior director of nutrition, and Gina Widjaja, HAB’s director of marketing and communications, the webinar will explore how the pandemic has changed consumers’ health priorities, what factors drive avocado purchases and the Avocado Nutrition Center’s research focus.

Attendees will come away from the webinar educated on resources that can be used by marketers and retailers to communicate the nutritional benefits of the avocado to help keep them at the top of the grocery list.

The upcoming webinar is another way HAB is equipping the Hass avocado industry for success by ensuring that the latest in nutrition research and resources are easily accessible by all.

Register for the webinar here.

For more information:
Gabrielle Goyette
Hass Avocado Board
gabrielle.goyette@fleishman.com  
https://hassavocadoboard.com/   


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