Indian snack brand 4700BC has launched the world’s first-ever, ready-to-eat sweet corn. The idea of introducing Ready-to-eat sweet corn germinated from the increasing inclination of millennials and Gen-Z towards ready-to-eat category. That is why 4700BC has introduced the first ever Ready-To-Eat Sweet Corn that touches the sweet spot between nostalgia and next-gen snacking trends. It is designed to be convenient enough to be carried anywhere for travel occasions.
Chirag Gupta, Founder of 4700BC said: “4700BC has disrupted the Indian market in the past with its premium gourmet popcorn collection and revolutionized the idea of ‘Makhana’ as a snack with its range of flavored protein pops. Ready-to-eat Sweet Corn is our next move to reach people’s hearts, and provide them with tasty yet healthy snack on the go. Building untapped categories is what we cherish and thrive on.”
“4700BC’s mission is to build an unparalleled premium snacks brand that becomes the face for disruption in the snacking industry. We will continue to offer healthier and more flexible opportunities in the all-day snacking and better-for-you snacks segments. We are confident that consumers will appreciate the world’s first ready-to-eat sweet corn just like our other innovations.”