The Australian banana industry says online grocery shopping is negatively affecting banana sales. The Banana Growers' Council has launched two new campaigns, asking consumers to "buy a nana for a farmer", as the sector grapples with a 20 per cent drop in sales, labor shortages and a rise in production costs.
According to Council chairman Stephen Lowe, the fruit — once a staple in lunch boxes across the country — had become the victim of a change in consumer buying patterns due to the pandemic. He said fruit arriving damaged on doorsteps as well as the online shopping system to pay per banana rather than by weight were contributing to a decline in sales.
"We were putting out 500,000 bananas a week two years ago; now that's down to 400,000," Lowe said. "The big issue with bananas is changing consumer buyer patterns due to Covid-19. The buying pattern has changed, there's more online sales and not as many visits to stores."