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Dole promotes new banana variety Tropical Gold Sweetio Banana on Pupumall

Dole is known as a pioneer of the banana industry in the Philippines. The banana industry is the fifth-largest export industry in the Philippines. And Dole is responsible for one quarter of the banana trade in the Philippines. Chinese consumers know Dole as the brand for Sweetio Bananas and Gold Pineapples.

Sweetio Bananas are very popular with Chinese consumers. Earlier this year Dole also introduced the Dole Little Prince bananas to further expand their banana product range. More recently Dole introduced another banana product to keep pace with increased consumer demand for product variety. Dole used the online platform of Pupumall to introduce their Tropical Gold Sweetio Banana.

Tropical Sweetio Banana

The sweet beauty of tropical, golden sunshine
Dole was established in 1851. Their brands include Sweetio, Everich, Tropical Gold and many others. The temperature difference between day and night is huge in the tropics, and average air temperatures are high. Moreover, the tropics enjoy abundant sunshine. All of these conditions are excellent for the accumulation of sugar in fruit. That is why tropical fruits are generally sweet. This is also where the name Tropical Gold comes from.

Tropical Gold grows pineapples in the tropics and sells them in New Zealand, Singapore, Malaysia, the USA, and Italy, where the brand has become a consumer favorite.

Tropical Gold pineapples sell well in New Zealand, Singapore, and Malaysia.

Expertise in banana plantation combines rich experience + scientific principles
Bananas prefer hot and humid weather, loose soil, and excellent drainage. That is why bananas grow so well in the tropical climate of Southeast Asia. Dole has relied on more than 50 years in the banana industry to find suitable plantations in Southeast Asia that meet the strict standards of the company. Dole supervises the entire plantation process to ensure the highest product quality. They carefully select high-quality Cavendish banana varieties. And they transport the sweet and fragrant bananas to the Chinese market.

Standardized banana plantation in Southeast Asia

Dole has many modern banana processing and distribution centers in China. In these centers the bananas are collected, processed, packaged, and stored. Dole also utilizes the most advanced ripening technology. And they make use of advanced computers to process bananas at different degrees of ripeness for different markets, depending on diverse demand. Dole relies on years of experience to bring their bananas to the right degree of ripeness for their customers. In this way Dole helps consumers buy bananas that are ready to eat, while simultaneously reducing the percentage of spoiled fruit in end markets.

Modern banana processing facility

Share a Sweetio Banana
The Dole team believes that people should have access to nutritious and healthy food. They should only need to reach out their hand and grab healthy fruit, as if it was sunshine. That is why the Dole manifesto of 2020 includes the aim to provide 1 billion people with sufficient nutrition by the end of 2025.

Bananas are easy to eat and they taste sweet. They are natural energy supplies. Bananas contain vitamin B6 and other healthy nutrients. This is the first time Tropical Gold Sweetio bananas are promoted in the Chinese market. The banana peel is smooth and the color bright. The fruit flesh is soft and glutinous. And the flavor is sweet and fragrant. The average package of bananas is around 650 grams, which is enough for one family to enjoy together without wasting any food. Providing consumers with options is one of the ways in which nutritious food becomes available to even more people.

Dole and Pupumall join hands in their campaign for healthy and nutritious food
Pupumall is an e-commerce platform with 30-minute delivery service. They help customers shop without leaving their home. Customers can simply order on their phone whenever they need something.

Dole and Pupumall have worked together for years. Pupumall sells Dole Sweetio Banana, Gold Pineapple, as well as non-GM papaya and corn. The Tropical Gold Sweetio banana also first appeared on the innovative Pupumall platform, which pre-stocks distribution points to provide express delivery. Pupumall brings Dole bananas to homes around the country so that even more consumers can enjoy healthy and nutritious fruits.

Pupumall - Innovative e-commerce platform

Source: Dole Company


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