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Dole launches social media contest as part of Marvel produce program

As part of its nine-month Dole Healthy Heroes, Assemble! initiative inspired by the Marvel Cinematic Universe, Dole Food Company, Inc. has kicked-off a social media contest and the first of four six-week recruitment campaigns appreciating everyday heroes.

In honor of the May 6 theatrical release of Marvel Studios’ Doctor Strange in the Multiverse of Madness, Dole has devoted the first recruitment campaign to Healthy Heroes of the Mind to honor those committed to providing access to education. Each campaign features the release of original Dole recipes, collectible DOLE® Banana stickers and DOLE® Pineapple tags, free digital downloads and social media content inspired by a new set of Marvel Super Heroes.

Each campaign features the release of original Dole recipes, collectible DOLE® Banana stickers and DOLE® Pineapple tags.

Debuting this week are five original Dole recipes inspired by Marvel characters. In all, 20 original Marvel character-inspired recipes developed by Melanie Marcus, MA, RD, Dole’s nutrition and health communications manager, will be released in multiple waves throughout the campaign. All special recipes will be available for free public download.

Five new DOLE Banana sticker designs featuring Doctor Strange, Scarlet Witch, Vision, Wasp and Rocket Raccoon, as well as a new DOLE Pineapple tag with Doctor Strange, Scarlet Witch and Shuri, were released. A total of 26 unique stickers and tags will be released throughout the life of the program, and Dole has created a free, downloadable Banana Sticker Peel & Play Hero Book to help fans collect stickers.

“We encourage people to enter their hero’s story in our Dole Celebrate Super Heroes Contest for a chance to receive up to $3,000 in scholarships to continue their work to make a difference,” said William Goldfield, Dole’s director of corporate communications.

Left: the Marvel pineapple tag; right: the Ultimate Fruit Infinity Jar, one of several Marvel-themed recipes. 

The fresh produce provider is now recruiting heroes to enter Dole's Celebrate Super Heroes Contest for an opportunity to win a $1,000 scholarship for the winner’s community or nonprofit project of choice. To become eligible, participants must post a picture or video of their healthy superpower on Instagram, Facebook or Twitter; share how that power helps others or their family or community; and tag Dole and using the hashtags #CelebrateSuperHeroes and #Contest.

Two First Prize winners will be selected by Dole judges to receive $1,000 at the conclusion of each recruitment campaign. One Grand Prize winner will then be randomly selected from the eight First Prize winners in September to receive an additional $2,000 for their personal or community project.

The contest continues through Sept. 10, 2022. To enter, and for official rules, click here. Details can be found here.

For more information:
Bob Ochsner
Gemma Stewart
Tel: +1 (949) 233-0984 

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