The need to better leverage e-commerce to sell high-quality agricultural products to more consumers and make logistics services more efficient and cost-effective has become more pronounced for local Chinese businesses. That is why various cities in China have carried out helpful explorations to enhance their brand building and improve logistics systems.
In recent years, digital has become the solution for many local entrepreneurs. Flourishing e-commerce in vast rural areas across China has served as a new platform for the circulation of agricultural products, broadened the channels for farmers to increase their income.
The brand-building brings rural e-commerce onto the fast lane of development. By making efforts to continuously promote the construction of regional public brands of agricultural products, cities can:
- Increase the appeal of local characteristic agricultural products
- Facilitate large-scale production
- Standardize management and industrialize operations
- Improve the quality, efficiency and market competitiveness of rural e-commerce
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