Industry sources say Rwanda is well-positioned to seize a share of the market for passion fruit in Europe. According to a study by Manufacturing Africa, in collaboration with various Rwandan government agencies, demand for passion fruit in European markets is estimated at about 375,300 tons per year, which translates to about $861 million.
Ghana, Madagascar and South Africa are currently the main African suppliers of passion fruit to Europe. However, according to the study, demand for passion fruit in high-value markets is sufficiently strong to allow for the entry of new producing countries.
Rwanda has the ideal circumstances for the production of passion fruits. Purple passion fruits grown in Rwanda are the preferred variety in EU markets. Rwandan passion fruit also has a seasonality advantage during months of light supply in Kenya and South Africa.
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