Pineberries look like white strawberries and have an intense flavor and aroma that is reminiscent of tropical pineapple. The pineberry has surprised consumers around the world and is highly demanded in countries like Japan, where it is known as shiroi houseki, which means 'white jewel'. They were given this nickname because of their high price, as a dozen of these white strawberries can cost up to 60 euros.
Its commercialization dates back to 2011 and far from being the result of genetic manipulation, it is one of the oldest varieties that arrived in France from Chile in 1700. Its white color is the consequence of a deficiency of a protein which means that when it matures it does not acquire the intense red color to which we are accustomed.
A Dutch engineer managed to merge the Fragaria chiloensis and Fragaria virginiana varieties through natural hybridization until he achieved these fruits that are characterized by being intensely aromatic and very delicate.
And now Lepe is cultivating them. White strawberries from Huelva have already begun to reach the pastry sector, markets, and consumers who seek to be surprised by new flavors.