This year, the company Cofruid’Oc Méditerranée should reach 800 tons of Legend® apples harvested. These will be available until the end of March on the retail shelves. “We are very satisfied with the quality obtained. This year is really characterized by a good harvest, with control of the harvest launch which gave us great quality both on the gustative and visual levels. Visual quality is easy to obtain with this variety, but it is more difficult to start with optimal taste quality right from the beginning of the campaign. And this year, we can say that we have found the right threshold to obtain this objective,” explains Philippe Jean, sales director at Cofruid’Oc Méditerranée.
A growing offer
This year, Cofruid’Oc doubles the Legend® offer and is also expanding its marketing perimeter. “We have started to sell in Germany and we’ve also sold in Southeast Asia this year. The fact that the apple is robust, very firm and has a good shelf-life allows us to offer it for export. In parallel, we are in talks to start with England. We are expanding our presence as our volumes grow. The objective is to quickly reach 2,000 tons and to be able to offer this apple all year round as an alternative to the American red apples that are often disappointing. We should soon reach those figures since the variety is particularly well adapted to our Mediterranean soil.”
From this year, the Legend® is also available in organic
If the intrinsic characteristics of the Legend® allow it to be sold on the export market, the variety has also found its place on the French market, currently being distributed by three retailers. Additionally, for the first time this year, the Legend® is also available in organic. “This apple is naturally resistant to scab and has all the qualities required to be grown organically.”
For more information:
Philippe Jean
Cofruid’Oc Méditerranée
286 Avenue de Saint-Nazaire
34400 Saint-Just, France
Phone: +33 (0)4 67 91 90 15
Fax: +33 (0)4 67 68 41 71
philippe.jean@cofruidoc.fr
www.cofruidoc.com