Honeybear Brands, a grower and marketer of apples, pears and cherries, continues to grow its direct winter cherry program for retail partners. While the company’s dual-hemisphere cherry program provides high-quality fruit during winter direct from Chile, in the summer months, domestic supplies come from Washington and California. This program ensures retail partners don’t miss premium sales opportunities.
Honeybear Brands has more than 25 years of experience growing and importing premium apples and pears in Chile through its growing partner Frusan. This partnership has created a seamless opportunity to provide a premier cherry supply to its retail partners as Frusan continues expanding its cherry production.
While Honeybear's dual-hemisphere cherry program provides high-quality fruit during winter direct from Chile, in the summer months, domestic supplies come from Washington and California.
“Imported cherries require detailed attention to successfully get into the customer’s shopping basket, and we’re proud of the supply chain we have built ensuring our customers get fresh, flavorful fruit from Chile driving repeat sales,” says Don Roper, vice-president sales and marketing, Honeybear Brands.
Shoppers often think of cherries as a seasonal fruit and don’t expect the same quality out of season. But Honeybear aims to change that mindset. Customers will be pleasantly surprised and eager to incorporate cherries into their winter celebrations and create a new satisfying healthy experience.
“Grower partnerships in the Southern Hemisphere allow us to provide high-quality fruit. We are dedicated to take that privilege and help retailers avoid shrink, drive high sales and gain repeat customers,” says Roper. Chilean cherries are available late December through February and domestic cherries are available May through August.
Please contact your Honeybear merchandising representative to discuss product line availability and for marketing promotions and ad support.
For more information:
Denise Leach
Honeybear Brands
Tel: +1 (919) 610-1916
denise@dixonmarketingcommunications.com
www.honeybearbrands.com