Aimed at direct sourcing of cherries from Chile

JD Fresh signs deal with top Chilean cherry exporters

Yesterday, at the Chilean Embassy in Beijing, JD Fresh has signed agreements with four top Chilean cherry exporters, namely Garces Fruit, Copefrut, Nature South, and Fruittita Co. The agreements will lead to direct sourcing of cherries from Chile. H.E. Luis Schmidt Montes, the ambassador of Chile to China, witnessed the ceremony.

Chilean cherries are well received by Chinese consumers. “This year, we are partnering with JD Fresh in the hopes of letting more Chinese consumers enjoy high-quality cherries,” said Hernan Garces G., CEO of Garces Fruit.

Currently, China is the world’s largest market for Chilean cherries; nearly 95% of Chilean cherries for export are sold to China. Direct sourcing from Chile will ensure supply chain efficiency and control losses.

By the end of November this year, the transaction volume of cherries on JD.com soared by 200% Y-O-Y, and in the 2020 season, JD Fresh’s cherry sales reached nearly RMB 500 million yuan.

Source: jdcorporateblog.com/


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