As part of the International Year of Fruits and Vegetables, the Trolls are joining the United Nations, the UN Food and Agriculture Organization (FAO) and the UN Foundation! They will appear in a campaign that promotes a healthy diet and sustainable living.
According to David Bynder, Senior Vice President of Global Brand Partnerships for DreamWorks Animation, which produces the films and TV series, that “the Trolls are a celebration of positivity” and that his company hopes that “their enthusiasm will inspire kids and families around the world.”
The #TrollsFoodHeroes digital and online campaign will enlist more food heroes, who, like the Trolls, see the life-enhancing value of fruits and vegetables and the fight against food waste.
Maximo Torero, the Chief Economist of FAO, wanted to reemphasize that up to one-third of the food produced globally is lost or wasted. He stated: “We must reduce both in order to feed a growing population and ensure access to nutritious food for all in a sustainable world.”