Hema Fresh opened two new stores in Jinan and Nanchang last weekend. The Hema Fresh website reveals that the company plans to open 14 more stores in December. The stores will open in Guangzhou, Nanjing, Wuhan, Changsha, and Hangzhou. That is an average of 1 new store every 2 days. That would bring the total number of Hema Fresh stores up to 300 by the end of 2021.
Hema Fresh is speeding up the distribution of Hema Fresh stores throughout the country. In June this year the first store in Zhengzhou opened its doors, and the first store in Hefei followed in September. The subsequent stores in Jinan and Nanchang last weekend mean that Hema Fresh opened up 4 new markets this year.
A Hema Fresh spokesperson explained that the company did not open new stores during the pandemic for more than a year. During that time the company explored a strategy for an accelerated expansion of new stores. The opening of a new store in Zhengzhou was followed by the introduction of several new modules including the Hema X18 wine cellar, Hema orchard, Hema BBQ, and Hema fresh-cut butcher's shop. These new Hema modules can be expected in other new stores as well.
Source: Beijing News