Halls Fresh Produce is excited about the future and the potential to make a positive contribution into the Chinese domestic market. Halls has been established in China since 2019, researching and setting up our Chinese facility with a purpose to help educate Chinese consumers on avocados whilst working with key customers.
As a vertically integrated, grower-based fresh produce business with a rich history of over 130 years, Halls specialises in the growing, sourcing, packing, ripening, distribution and marketing of quality sub-tropical fresh produce with avocado being our primary product.
As avocado specialists with a history of sustainable farming, Halls supplies the best quality, fresh, ready to eat avocado 365 days a year worldwide. Halls was the first to deliver ready to eat quality avocado to the market in the United Kingdom in 1999.
"We are very honoured that Halls has been welcomed by the Chinese market. We hope to contribute to the sustainable development of the Chinese market. We are full of hope for the future. A few years ago the avocado market rapidly expanded, but in 2019 and 2020 we saw the overall trade volume in the Chinese avocado market slide. What keeps people optimistic is that the overall trade volume expanded this year. This growth is due to the education of consumers and the cultivation of wholesale markets. The Chinese import volume of Peruvian avocados grew by 50% compared to last year." This is according to Mr. Lifan Yu of Halls Fresh Produce.
We offer the Halls RIPE Range of avocado products in retail-ready formats, perfectly ripe and beautifully packaged with the Halls RIPE mark of quality. Our latest technology and state-of-the-art ripening rooms ensures that our fruit is ripe and ready to eat by the time it reaches the supermarket shelves therefore guaranteeing that consumers always have access to our top-quality ready to eat avocados.
Mr. Lifan Yu continued: "We have been promoting ready-to-eat avocados for several years. And Chinese consumers are now more familiar with this product. Younger people in particular pay more attention to healthy food and beverages. Avocados are also suitable for young children as the avocados are healthy and easy to eat. Moreover, avocados are rich in healthy fats, vitamins, and various minerals. The Halls office in China is still in the development phase. The supply volume to the Chinese market is relatively small compared to other markets. But we hope to better connect the avocado production seasons in various production areas, so that we can guarantee year-round supply of high-quality avocados for the Chinese market. The labels for our ready-to-eat avocados have different signs that indicate the degree of ripeness. We also offer clients a choice of packaging, including packages of 2 and 4 avocados, and mesh bags of avocados."
With ripening, packing and storage facilities in South Africa, France, the Netherlands, Spain and China, we select fruit from our carefully managed orchards and deliver them to our customers' doors.
The Chinese avocado industry has steadily expanded in the last few years, especially in areas such as Yunnan. The level of farming technology has risen and the knowledge of avocado farming has deepened. As a result, the product quality of domestic avocados greatly improved. When asked whether these developments have an impact on the market conditions for imported Halls avocados,
Mr. Lifan Yu replied: "We have done our research on domestic avocados. We expect the production volume to explode once the avocado trees in new plantations reach peak production. Domestic avocados have the advantage of production areas, price, and transport, but we do not think domestic avocados will pose a threat to import avocados. On the contrary, we think they complement each other. We hope that domestic avocados and imported avocados will support each other and together promote the consumption of avocados in even more Chinese households."
Long-term sustainability is not only our legacy - it is the essence of who we are. Halls has invested over 130 years in the social and economic empowerment of communities through intentional CSR initiatives. A socially and environmentally conscious business model is the only way of the future - for the benefit of people. And the planet we share.
As global avocado supply specialists, we invite you to meet with the Halls Fresh Produce team at this year’s Shanghai International Fruit Expo from 15-17 November 2021 at Shanghai New International Expo Center, stand W2-G4-2 to discuss your needs and how we can help grow your avocado business to a fruitful success.