Winter is the off-season for domestic fruit in China, but the fruit of the southern hemisphere is in full productive mode. Early this November, the early Chilean variety of the best "Royal Dawn" arrived after 28 hours of direct flight to China. This year, the first batch of the Peruvian green grapes "Sweet Globe" came to China and recently docked in Hong Kong harbor, arriving by sea freighter, to fill the gap of green grapes in the Chinese domestic market in the next six months.
The first batch of Peruvian green grapes "Sweet Globe" of this winter is being sent all over the country through the cold chain
As the domestic “Shine Muscat” green grapes enter the end of the season, there is a gap in the market for the green grapes variety, and the “Hema Xiansheng” buyer locked in the first batch of green "Sweet Globe" grapes from Peru in advance. In the next six months, Peruvian green grapes will occupy about 90% of the market share of green grapes.
After the Peruvian green grapes season begins, quality control staff are required to check each shipment at the sorting center.
As soon as the first batch of 15 tons of Peruvian green grapes arrived, the quality control staff immediately opened the boxes and checked the specifications and sugar content. "'Sweet Globe' is a seedless variety that grows in the desert areas of northern and southern Peru. The large, crispy, sweet grapes are no less popular than the 'Shine Muscat'." "In ‘Hema Xiansheng’, sales of Peruvian green grapes increased by more than 40 percent year-on-year last year," the relevant staff said.
Data shows that since this the start of this year, nearly 100 kinds of imported fruits from more than 20 countries and regions found a place on the shelves of "Hema Xiansheng". Durians, young coconuts, dragon fruits, etc. are sold throughout the year and the sales of cherries, avocados and durians, increased by 160%, 110%, and 70%, respectively. Consumers in different cities have different preferences for imported fruits. For example, consumers in Chengdu love to eat cherries, "Laoguang" (people from Guangdong Province) love to buy durians and young coconuts. Gold kiwi fruits sold best in Shanghai, while Beijing people like to eat imported avocados, pineapples, and blueberries.
This year, nearly 100 kinds of imported fruits from more than 20 countries and regions are on the shelves of "Hema Xiansheng"
And in order to ensure that food safety is paramount, "Hema Xiansheng" not only puts higher requirements on its partners and asks them to provide quality inspection reports, nucleic acid reports, and comprehensive disinfection records during customs clearance, but also records the entire process of the supply chain through a traceability system. "Hema Xiansheng" has already joined the local cold chain management system in several provinces and cities.
Logistics time efficiency is constantly improving; refrigeration technologies are constantly refined; pandemic prevention measures are constantly strengthened, driven by a strong demand. Once "too expensive to attain" imported fruit, is now traveling thousands of miles, with a faster speed and lower cost into the Chinese market. The consumers' "fruit basket" is constantly becoming more diverse and abundant.