Last season, Campojoyma added organic broccoli to its organic catalog and obtained very positive results. In this second campaign, the company from Almeria wants to strengthen its marketing throughout Europe, entrusting the production to one of the largest specialists in the cultivation of organic broccoli in Spain, the Murcian cooperative Medifruver.
The founder and manager of Campojoyma, Francisco Jesus Montoya Sanchez, met with the president of Medifruver, Felix Garre Sanz, this week to consolidate their commercial alliance. They set the goal of selling more than 5 million pieces of broccoli, i.e. 20% more than in the previous year, in this new campaign that will run from October 2021 to May 2022.
Campojoyma will export organic broccoli mainly to Germany, France, Poland, Romania, the Czech Republic, Sweden, Denmark, Austria, and Switzerland, where the Almeria company has an excellent position in the organic vegetable segment.
“We always bet on a product of optimal and sustainable quality. That is why we are very satisfied with our relationship with Medifruver. The area where they produce broccoli is one of the best areas to grow this product in the country. Their geographical location allows them to produce the earliest and latest broccoli of the Spanish campaign," stated Francisco Jesus Montoya.