This summer, Pure Gold Pineapples will launch their ‘If you Grow ‘em, Know ‘em’ campaign in support of the McGrath Foundation, with the tongue in cheek message designed to put a fun spin on a very serious message about the importance of breast awareness year round.
The campaign will be supported by a fundraising initiative to help fund McGrath Breast Care Nurses to support families experiencing breast cancer across Australia with Pure Gold Pineapples selling special pines this summer with a portion of sales going to the McGrath Foundation. Around three quarters of the Foundation’s McGrath Breast Care Nurses are located in regional and rural Australia.
Anthony Dobson, General Manager, Tropical Pines said, ‘Being a regionally located business we understand the additional challenges faced by breast cancer patients living in remote and rural areas and we want to help ensure that all patients, regardless of where they live, can access the care they need.
‘So many of our team have been affected by breast cancer and know all too well the significant impact this has on Australian families and everyone across the organisation from the growers to the office staff are passionate about supporting McGrath Breast Care Nurses.’
Tracy Bevan, McGrath Foundation Ambassador & Director said, “At the McGrath Foundation we say, ‘if you grow ‘em, know ‘em’. We encourage women (and men) to learn how to check your breasts, and most importantly, to seek medical attention if you notice anything unusual.”
“Early detection of breast cancer while it is still small and confined to the breast provides the best chance for treatment to be effective. It’s so important that if you find a lump or notice any changes to your breasts that you seek medical attention straight away.”
“We are so grateful to Pure Gold Pineapples for helping us share this important message while also helping fund McGrath Breast Care Nurses. Breast cancer is the most diagnosed cancer in Queensland women, and with one in seven women in Australia being diagnosed before the age of 852 our nurses are more important than ever.”
Pure Gold Pineapples proudly supporting the McGrath Foundation are available at all major supermarkets from 9 November 2021. Tropical Pines is committed to raising much needed funds to help ensure no one goes through breast cancer without the care of a McGrath Breast Care Nurse. The year long fundraising activities include everything from the donation of a percentage of sales of the product, right through to local sporting events, such as Pink Stumps Day cricket matches to be hosted by growers in both the Central Queensland and Sunshine Coast region in February.