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Food Lover’s Market breaks the five-million carton barrier to join Platinum Club

Although Food Lover’s Market has been a long-time seller of Tru-Cape apples and pears, this year they broke through the five-million carton barrier and were awarded Platinum status in Tru-Cape Fruit Marketing’s Honorary Club.

Tru-Cape is the largest exporter of South African apples and pears but also sells about 60% of its grower-owners’ fruit in South Africa and on the African Continent. Tru-Cape, Managing Director, Roelf Pienaar, says their business with Food Lover’s Market is very important to Tru-Cape and is much more than only a pure sales relationship.

“Each year in May we partner with Food Lover’s Market to help to feed one million hungry people during Hunger Month and this year in October we also partnered with Food Lover’s to bring a virtual Food Lover’s store to life in our Granny’s Bakery app game available on the Google Play and Apple stores. Not only has Food Lover’s broken the five-million barrier but they have done so very convincingly selling more than two million cartons than the requirement. We look forward to many more years in business and other partnerships with Food Lover’s,” Pienaar concludes.


Brian Coppin, Food Lover’s Market, Chief Executive Officer says: “We are honoured to be awarded Platinum status in Tru-Cape Fruit Marketing’s Honorary Club. We value our relationships with our fresh produce suppliers as it is through these partnerships that we are able to deliver on our brand promise: The best in fresh guaranteed. We look forward to many more milestone moments with Tru-Cape.”

For more information:
Brian Berkman 
Tel: +27 83-441-8765

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