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Potato shipper unveils potato packaging redesign

Northeast potato shipper Bushwick Commission has a new packaging redesign for its popular Guarantee label. The designs will be featured on Bushwick’s full range of potatoes, including red potatoes, russet potatoes and Yukon gold potatoes, as well as its conventional and premium white potato packaging.

Bushwick Commission's new packaging features bold colors and fonts which highlight a new modernized design. 

Bold colors and fonts highlight a new modernized design and stylized farm scene sure to grab shopper’s attention in the produce department. “We are a multi-generation family business and our Guarantee brand has been the cornerstone of our company since 1934 and highlights our promise to our customers,” said Ken Gray, executive vice president of Bushwick. “We’re extremely proud of the redesign that is consumer-friendly while maintaining the farm-fresh feel of our original Guarantee label but with a bold, modern flair.”

The back of the bags feature tried-and-true recipes such as French Potato Salad and Half-Baked Potatoes along with tips on picking the best potatoes at the grocery store and information about proper storage and at-home preparation.

“The last year has proven that consumers still love potatoes. They are a pantry staple and meal-time favorite and our new packaging offers an attractive brand that will stand out on shelves,” said Gray. “Although our packaging has a new look, customers can continue expecting the same great quality and service for which Bushwick has been known for throughout generations.”

For more information:
Ken Gray
Bushwick Commission
Tel: +1 (516) 249-6030
ken@bushwickpotato.com 
https://www.bushwickpotato.com 


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