On October 26, the first batch of Chilean cherries hit the shelves of Xianfeng Fruit offline stores. The cherries took off from Chile on October 22 and arrived in Shenzhen on the evening of October 24. Every year, Chilean cherries are extremely popular in the market and will be sold out in a short period of time.
Xianfeng Fruit cooperates with Chile's largest cherry farm to ensure that every cherry selected is of the same quality. Chile is located in South America, with the vast Pacific Ocean and Coastal Mountains to the west and the Andes Mountains to the east. The central valley between the two mountains has become fertile ground for fruit growth. There is plenty of sunlight, natural volcanic ash soil, and a large temperature difference between day and night, which is conducive to the accumulation of fruit sugar, so most of the fruits produced in Chile are extremely sweet. Because of the cold weather, pests are reduced by frosts, so Chilean fruits do not need to be sprayed too much, which ensures green and healthy cherries.
Every morning at 5 o'clock in the morning, Chilean fruit growers start a new day of harvesting. The delicious cherries must be harvested before 8 o'clock. The first batch of Chilean cherries this year was also harvested on the farm in the early morning of October 21st.
After the fruit enters the factory, it is cleaned.
On the same day, a machine screening is carried out to ensure that each piece is up to standard.
Cooling and refrigeration, full cold chain control to ensure a crisp and sweet taste, with accurate weighing and packaging.
The whole process is covered by the cold chain, 23 hours direct air transportation, from the branches to the consumer. The cherries are disinfected as soon as they arrive, so that they can be put on the shelves as soon as possible.
Xianfeng Fruit utilizes its advantages in its global supply chain to maximize the taste of fresh and delicious Chilean cherries for consumers, making consumption value for money.
After 24 years of development, Xianfeng Fruit has now become an omni-channel digital platform integrating new retail, smart cold chain logistics, and a B2B supply chain. It is one of the largest fruit chain companies in China and has 23 modern cold chain storage centers with a total of 100,000 square meters, and more than 200 product experts stationed in more than 300 planting bases around the world, throughout the year, to monitor the planting and picking process to achieve the stability and reliability of the supply chain.