Molari Berries & Breeding launched G-Berries at the beginning of 2021. The newly established company is focused on breeding, applied research, and IP Management. It's a fully independent company, with a dedicated investment plan and clear and ambitious objectives for the future years to come.
Luca Molari, Managing Partner of G-Berries, says: "We have a clear vision and a concrete plan for the next 5 years. We define our approach as contemporary and tailor-made breeding. Today we're not aiming to the best variety in objective terms, but we're looking for the best variety for each partner's specific needs. In a world where consumption habits, trends and demand are changing day by day, through one-to-one collaborations, we aim to preview your 2025 or 2030 needs."
Matteo and Luca Molari
The first crucial partnership goes exactly in this direction. G-Berries and Dole PLC announce together that they have begun a long-term collaboration focused on the Mexican market for the upcoming years. After months of meetings Luca and Matteo Molari, Oscar Vargas, R&D Manager, and Luis Guillermo de la Torre, General Manager Mexico, are proud to announce this new promising partnership.
Dole Diversified, a division within Dole Plc will test in Mexico, with an exclusive fast-track, new genetics coming from the breeding program of G-Berries. The collaboration between the two companies will define which advanced selections will address the needs that Dole Diversified has in the Mexican growing locations for its worldwide market. There will be continuous communication and feedback between the companies in order to be able to breed exactly what Dole is looking for.
Luca Molari adds: "For our new company is an incredible starting point and we're establishing a wonderful relationship with the Dole Team. Our new strategy is clear: to work together in one-to-one collaborations to breed and select what producers are looking for in terms of fruit quality and consumers preferences. Mexico is the first market where we're launching this new approach because we think it's a really strategic one and we couldn't have had a better partner, since Dole Plc is focused on berries more than ever.
Dole PLC team says: "We are the largest producer of fruit and vegetables worldwide, and berries represent a strategic opportunity and a major focus for growth for the company. Through our fully integrated supply chain, we are able to supply our diverse customer portfolio spread across the Americas, Europe, Middle East and Asia year-round. As consumer tastes and preferences continue to evolve, we believe the future growth in the berry category comes from varietal advancements and that is why we continue to prioritize the development of new varieties through close collaboration with premium breeders, such as G-Berries, in order to achieve that growth and continue producing high quality berries. "Last week, the first 2 advanced selections arrived in Mexico and we are really looking forward to have them in the field as soon as possible, said the Dole plc representatives."
More informations
Molari Società Agricola
Via Cerchia di Martorano, 891
47521 Cesena (FC) - Italy
+39 0547 630540
info@vivaimolari.it
www.vivaimolari.it