The region of La Libertad is currently the leading producer of blueberries in Peru, with 7,580 hectares devoted to growing different blueberry varieties, such as the Biloxi, Ventura, Rocio, and Emerald varieties. The main producing areas are the provinces of Viru, Trujillo, Chepen, and Ascope.
The foreign trade of fresh fruits, such as quality blueberries, produced in the lands of Liberia is in a very dynamic stage. 93,892 tons of high-quality blueberries were certified in the 2020-2021 campaign. The main destinations for this fruit were the United States with a 57% share, the Netherlands with a 23% share, and China with 11%.
Now the companies from La Liberta, such as Danper, which is located in Trujillo, will enter the competitive and wide market of India, a country that recently green-lighted Peruvian blueberry imports.
According to Danper's CEO, Jorge Aranguri, the company has made an efficient investment in blueberries, which has led to an improvement in their quality. He also said they hoped to close 2021 with sustained growth in production that consolidates Peru as the world's leading exporter of blueberries.
According to data provided by Mincetur, exports from the region of La Libertad in 2020 reached 3.186 billion dollars, the highest figure in its history. La Libertad has a diversified export offer. The main products exported last year were gold and blueberries. Blueberry shipments amounted to 595 million dollars, accounting for 19% of exports. In fact, La Libertad is the main blueberry exporting region, accounting for 58% of all Peruvian blueberry exports.