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Gabaceras, the Canarian banana brand, launches its new image

"We have been working on the makeover of the Gabaceras brand for months. This is a project that was born on our beloved island of La Palma, which today is going through one of the most complicated moments in its history. We at Europlátano send a message of support and solidarity to the families affected by the volcano and reiterate our commitment to the banana and to our people since the crops and the livelihood of many people are also being seriously affected. We don't know how the situation will progress, but we do know that we will deal with it by working together."

Gabaceras is a benchmark brand within the Canarian banana sector, distinguished among distributors and consumers for the quality and flavor of its fruit. The ethos of the brand and the production company, Europlátano, which is characterized by its spirit of continuous improvement and orientation towards its partners and clients, are defined by different values such as respect for the environment, sustainable and fair agriculture, healthy eating, and caring for its farmers.

The company, which has almost 30 years of history, is committed to renewing the image of the brand: "We adapt to continue offering our traditional essence, the best quality, and flavor in our bananas, based on sustainable agriculture. The new image of Gabaceras is the graphic representation of these traditional values, of a company that is committed to quality and taste as a way of differentiation and that has the certifications to guarantee this."

"It is a renewed, aesthetical, and memorable image. The isotype works as a seal of guarantee of a premium product, incorporating the product and becoming a mark of distinction. The image was modernized without losing its link with its traditional origin. We've been able to create an identifying logo that conveys the brand's values and philosophy; being a high-end natural, elegant, product."

In the ecological range, Gabaceras BIO, the brand will maintain the same style, using a range of colors and materials that provide naturalness, creating a solid and coherent identity.

The new image will be accompanied by a communication campaign under the 'The taste of those who know' slogan seeking complicity and a real connection with consumers, making them part of the taste of the Canary Islands.

The image change process will also be carried out in accordance with the philosophy of the brand and the company: in line with their sustainability values. Thus, the change of materials will be made progressively with the aim of exhausting obsolete materials and avoiding waste.

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