In-store tastings have been one of the victims of Covid lockdowns, but this past weekend Tru-Cape Fruit Marketing resumed apple and pear tastings in Evergreens stores in Pretoria and Kempton Park.
Tru-Cape apple and pear in-store tasting at Evergreens, Pretoria
Evergreens, well-known as the Housewives Market in Springs where it started almost 40 years ago and in Pretoria, has long been a loyal Tru-Cape customer, notes Tru-Cape Fruit Marketing.
“We are proud to be able to offer tastings and a promotional campaign with Evergreens in the next few weeks,” says Tru-Cape managing director, Roelf Pienaar. He adds that there was a significant uptick in apple and pear sales during the initial Covid lockdown.
“Perhaps a reason for the increase in demand was the global awareness of being healthy and doing what we can to boost our immune systems. We know that eating fresh fruit and vegetables plays an important role in doing this."
He adds that the shelf life of topfruit has stood it in good stead when consumers were forced to reduce the frequency of their shopping trips.
"The longer shelf life of apples and pears meant fewer visits to the supermarket and less risk of exposure to Covid because of it. Demand, even now, continues to be strong."
Evergreens offer customers an unusually wide array of apples in jumble cartons, even Envy apples at below the usual top retail price
Commenting on the impact of the looting in KwaZulu-Natal, Pienaar says: “Our KZN customers suffered hugely as a result of the looting and some stores closed permanently. We are sure the impact of the looting will continue to be felt for some time.”