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Latin avocado supplier launches European marketing arm

Green SuperFood (GSF), a producer-exporter of premium and sustainable fresh fruit and Hass avocado growers in Colombia and Brazil, has created a new European marketing and distribution arm Farmers Home Europe, which will be launched officially at Fruit Attraction 2021 from Stand 6F03A in Hall 6.

Serving as the European office for GSF’s Latin American growers, Farmers Home Europe will directly be exporting Hass avocados to importers and retailers across Europe, the UK and Russia year round.

Farmers Home Europe will replicate GSF’s existing direct sales channel in the Americas, through which fresh fruit is shipped and marketed directly to customers across Brazil, Colombia and Argentina.
Supported by a team based in the Netherlands, Spain and Portugal, Farmers Home Europe will be responsible for supporting existing GSF customers and expanding retail, wholesale and foodservice sales throughout Europe, eastern Europe, the UK and Russia.

Farmers Home Europe will directly export Hass avocados to importers and retailers across Europe, the UK and Russia year round.

Local customers now have a more flexible logistics service which enables them to receive fruit at their closest port of entry or local distribution platform. Looking ahead, Farmers Home Europe has identified a number of local partners with whom the company can become more integrated, minimize costs and streamline the supply chain.

“The establishment of Farmers Home Europe will add value to our overall proposition through the addition of other products offered by GSF, such as limes, our proprietary AvoInfusion tea (developed with dehydrated natural fruit) and other products coming soon such as avocado purée, oil and guacamole,” says Green SuperFood Colombia CEO Baptiste Kervyn. “Farmers Home Europe will differentiate the business as we incorporate more of our own production.”

This approach is complemented by a focus on sustainable production practices, and supported by nutrient-rich soils across GSF’s growing areas. Fruit is grown according to the strictest global quality and food safety standards, including GlobalGAP and BRCS, and under responsible and regenerative production methods using the latest technology. Supply is year round thanks to complementary production in Colombia and Brazil.

Green SuperFood and Farmers Home Europe will exhibit jointly at Fruit Attraction 2021 in Madrid, Spain, on 5-7 October. Its goal at Fruit Attraction is to introduce to the produce trade Farmers Home Europe and to publicize its new direct, transparent sales and marketing concept. The group also aims to raise awareness of some of the latest technological developments that it is pursuing in partnership with South American tech companies, such as Avocai, a harvest forecasting mobile application.

During Fruit Attraction, the company invites press, plus existing and potential buyers to experience a virtual tour of the company’s production areas, packhouse and nurseries and to see the company’s new branded packaging design. Visitors can sample GSF’s new avocado leaf tea made with dehydrated fruit, called AvoInfusion.

For more information:
Marcela Herrera
Green SuperFood
Tel: +57 321 748 1700 

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