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Ukraine: Golden Delicious season starts with poor sales

The apple season in the Northern Hemisphere is gaining momentum. Harvesting of Golden Delicious apples started this week in Ukraine, but growers are not satisfied with prices for the first batches, as well as the sales in general.

Apple growers are now ready to ship Golden Delicious at 10-11 UAH/kg ($0.37-0.41/kg). The price range for good quality apples in Ukraine is still 8-12 UAH/kg ($0.30-0.45/kg), and the average price has already dropped by a third compared to last year and is at the level of 2019.

Apart from the lower prices, parties report that there is no active demand for apples from the main buyers. Firstly, the Ukrainian market now has a large supply of hail-damaged apples. Buyers of the fresh market do not need such products, considering that demand for higher-quality fruit is also low. Producers of apple concentrate prefer to work with previously contracted volumes. In this case, growers can receive no more than 3.50 UAH/kg ($0.13/kg).

Secondly, sales of all the main varieties on the market are stagnating, even when the harvesting of later apples has not yet entered an active phase. The weather also contributed to this, with the Gala apples season having started two weeks later. As a result, in the absence of active demand, the supply of earlier apples will gradually overlap with the season of later ones, reducing the overall price range in the market.


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