Cub Foods, a Midwest retailer, has jumped into the Honeybear Brands pollinator program by sponsoring five acres and is showcasing its dedication in-store to help raise funds for the program. A portion of Fall in-store proceeds are being used to develop additional pollinator habitats. The pollinator habitats are planted alongside apple orchards on behalf of the retailer with subsequent social programming being shared with consumers of this collaborative partnership.
The alignment between Honeybear Brands and Cub comes to life in store with displays that raise awareness about the importance of honey bee pollination and help consumers connect the dots between honey bees and apples. Many Americans don’t understand that pollinators are responsible for one in three bites of food eaten and their populations are under significant pressure. In fact, the work that a healthy hive of honey bees does to produce one pound of honey also results in the pollination of 1,000 apples.
A portion of Fall in-store proceeds are being used to develop additional pollinator habitats.
“Cub jumped at the chance to partner with Honeybear to help solve a serious issue in our agriculture community. Honeybear is a great company and we love working with our partners, especially when it comes to creative solutions that support our environment and sustainability,” says Mike Stigers, chief executive officer, Cub.
“We are pleased to partner with Midwest retailer Cub. The grocer has already pledged to sponsor the development of local acres of pollinator habitat and to showcase the displays in September. Along with the National Honey Board, we will collectively increase awareness of honey bees – which are so critical to the development of our apples. We can sometimes forget how fragile the food system can be, so these displays are a great way to remind shoppers about the importance of honey bees and maybe even inspire them to plant pollinator gardens,” says Kristi Harris, brand manager, Honeybear Brands.
The work that a healthy hive of honey bees does to produce one pound of honey also results in the pollination of 1,000 apples.
Pollinator populations are under pressure, prompting the need to help honey bee populations thrive for the future of the farming and food industry. This increase in pollinator habitats will have a positive impact on native pollinator abundance and is crucial to the food supply chain.
For more information:
Denise Leach
Tel: +1 (919) 610-1916
denise@dixonmarketingcommunications.com
https://www.honeybearbrands.com/