Hazel Technologies Inc. announces the addition of Delma Heileman to the company as director of sales-retail.
Heileman joins the team with more than 30 years of account management experience in the produce industry. Her progressive career advancement at Chiquita was critical to building her diverse skill set and global network. At Chiquita, Heileman was promoted five times throughout the company’s sales divisions, generating revenue across multiple commodities including avocado, grapes, stone fruit, melons and pineapple.
Her successful sales strategies secured her role as southeast regional sales customer manager and later the national account manager at Fresh Express, where she managed sales activities at Kroger, Albertsons and other retail and wholesale customers for the value-added salads and healthy snacking segments. In addition to her time at the Chiquita and Fresh Express brands, Heileman was director retail sales at Fresh Food Group. At Hazel, Heileman will lead the North American retail sector and promote programs to extend the shelf life of fresh produce at shelf and home.
“Hazel’s vision and mission is something I can really get behind,” said Delma Heileman. “I believe our industry is ready for such a unique, easy-to-use innovative offering and I look forward to bringing it to the forefront by working with our current and future customers.”
“At Hazel we recognize how hands-on experience across the supply chain is integral to understanding opportunities and challenges for our solutions,” said Kelly Hale, vice-president of sales. “Delma’s command of the produce retail segment is paramount to our success as Hazel continues to provide value from farm to fork.”