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Alexander Kurtz, Fruco S.A.:

“In 2020, we recovered nearly 20,000 tons of rejected goods”

Based in ​​Lëtzebuerg (Luxembourg), Fruco S.A. specializes in the management of goods rejected by large centralized retailers. The company collaborates with European transport firms from Italy, Spain, Germany, Finland and Norway.

Lately, Fruco S.A. has wanted to expand its logistic network in order to meet a growing demand generated, among others, by the sanitary crisis. “Covid has had a great impact on the volumes of rejected goods, which have nearly doubled. We have been faced with a growing demand and today, we’ve increased our storage capacity considerably, as well as our international transport network. This has helped us to further optimize the planning process and to regroup the flow of goods,” explains Alexander Kurtz, sales manager at Fruco S.A.

The company now has 7 semi-trailers that travel across Europe, mainly through the Benelux, Germany, France and Luxembourg. “The professionals of the sector (wholesalers, producers…) use our services when they have merchandise that is rejected by their clients. So we go pick up the goods and store them in 3 warehouses in France: 1 in Ile-de-France with a surface area of 1,400m², one in Strasbourg with 3,900 m², and another in Carling, near the German border, with 1,200 m².”

According to Alexander Kurtz, responsiveness and efficiency are essential in this field to minimize the losses. “If a delivery is rejected, measures must be taken immediately. The efficiency and duration of the entire cycle of recovery has a direct influence on the quality of the product, and eventually the price. It is especially the case for sensitive products with a relatively short shelf life such as red or stone fruits. Being responsive and organized is absolutely essential to guarantee an optimal shelf life for these products all the way to the final clients.”

This way last year, Fruco S.A. gave a second chance to 20,000 tons of fruit and vegetables, which were given another outlet or recycled. Alexander Kurtz sees a greater need on the French market. “There are more goods rejected in France. I think this is due to the lack of structures like ours on the market.”

For more information:
Alexander Kurtz
Fruco S.A.
Phone: +352 661 641 630

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