The Commission for the Promotion of Peru for Exports and Tourism (Promperu) stated that India had published in its official gazette the phytosanitary requirements for the importation of Peruvian citrus fruits and blueberries, thus greenlighting the commercialization of both species in that market.
Specifically, and in accordance with the regulations of the Department of Agriculture, Cooperation, and Farmer Welfare of the Ministry of Agriculture and Farmer Welfare of India, Peru may ship mandarins, oranges, lemons, and grapefruits, as well as berries of the Vaccinium spp species to that market. Peruvian grapes and avocados already had access to the Indian market.
The access was achieved thanks to the coordinated efforts between the National Agrarian Health Service of Peru (Senasa), the Embassy of Peru in India, and the commercial office of Promperu in that country.
The Indian market
The foreign trade of fresh fruits in India is in a very dynamic stage. An increasingly important part of the Indian market is moving from the traditional consumption of local products towards imported species, which this market considers come from exotic origins, that also have functional characteristics and offer nutritional value.
In addition, the entry of Peruvian citrus fruits and blueberries in a context marked by the pandemic generates an extraordinary opportunity for these foods in a country with a growing demand for fruits that are rich in vitamins and health benefits.
According to the Agricultural and Processed Food Products Export Development Authority of India (APEDA), the citrus group is the third most imported fruit, after apples and kiwis, and oranges are the main imported citrus.
Moreover, blueberry, like the avocado, is a relatively new product; however, its demand is increasing rapidly in this country's upper-middle and upper socioeconomic sectors. In fact, according to information published by APEDA, imports of fruits of the Vaccinium genus increased from $ 384,000 in the 2019-2020 period to $ 1,178,000 in the 2020-2021 period.
The trend of consuming imported fruit is being strongly driven, in part, by the content on social networks and the Internet and by the promotional campaigns that importing companies and distributors are carrying out in the main markets in India. Thus, the acquisition of these foods will continue to grow in India.