New brands for AgroFresh solutions

With the unification of Tecnidex and AgroFresh, the brands of several solutions such as coatings, fungicides, detergents and disinfectants have been updated

AgroFresh Solutions, Inc. announced the global rebranding for coatings, fungicides, detergents and disinfectants. As the company recently announced, all Tecnidex solutions and operations are now unified under the AgroFresh corporate name. The company has taken advantage of this migration process to renew the trade names of various product categories.

Coatings are now under two brands. The traditional waxes Teycer are now called TeycerTM Originals. AgroFresh wanted to honor the memory and extensive experience of the company founded by Manuel García-Portillo by maintaining the brand for coatings and creating a name composed with the word “Originals" to emphasize that these are the original solutions that have been part of the company for 40 years. While VitaFreshTM Botanicals is the name that has been given to plant-based coatings, solutions which include new references for avocados, plums, mangoes and other crops with Vegan European certification.

AgroFresh has also reorganized its catalog of fungicides by unifying its liquid solutions under ActiSeal TM. This brand collects all company's fungal protection solutions, which include formulas based on Fludioxonil, Thiabendazole, Pyrimethanil, Imazalil, as well as other active ingredients.

FreshStart TM is the new name given for disinfectants and detergents. It includes references that provide safe and effective cleaning and disinfection. Other products such as antifoams, ethylene absorbers or lubricants for packing lines, are maintained under Textar TM brand. Keeping the name, the logo of these solutions has been modernized.

The equipment for application, dosing and post-harvest treatment, as well as specialized rooms to degreening, storage and fruit ripening, maintain the trade name of Control-Tec TM.

Visit AgroFresh booth at Fruit Attraction, Hall 3, stand 3C13.

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