According to the Ministry of Agriculture and Cooperatives, Thailand wants to promote durian as the key fruit for upscaling green innovation in the agricultural sector. Agriculture and Cooperative Minister Chalermchai Sri-on has stated that durians would be regarded as a ‘special agricultural products’.
"Our durian is renowned for its premium quality and its unique fragrance, flavour, taste and texture. It's also listed as a geographical indication (GI) product, helping to add more value to the fruit," Chalermchai said.
Durian tops Thailand's agricultural product exports with over US$2.9 billion (94.8 billion baht) in value, or 2.5% of GDP. Its growth rate is an impressive 40% each year.
The aim of the promotion is to develop green and sustainable value chains for special agricultural products that help small and family farmers reap the benefits of a global market. To enable this, the initiative aims to optimize production systems; minimize loss of crop yields and biodiversity; minimise food loss, waste, and misuse of agricultural chemicals; and maximize integrated agricultural profits.