BerryWorld Iberia reinforces role in the group's varietal strategy through Cartaya R&D center

The CEO of BerryWorld for Iberia, Ivan Leache, has acknowledged that during the last season the weather ‘has not made things easy, however we have continued working to offer the best varieties of berries’.

In her balance of the 2020 / 2021 campaign Mr Leache states that ‘weather conditions and Covid have had an impact on our volumes and we have had to react and find solutions for our customers. As always, in the case of a fresh product such as berries, not all varieties are under our control, so it is key that both the customer and the end consumer understand these limitations’.

To this end, the head of the subsidiary in Iberia told “The work that has been carried out from the test field has been very important to improve the management of commercial varieties that are key for the BerryWorld group, while we continue working on the search for new varieties that adapt to the Mediterranean climate and that meet the taste and quality expectations set by the BerryWorld group”.

The R&D center, located in Cartaya, in the province of Huelva, has been in operation since 2018, when the group of companies of British origin decided to continue its journey in the field of varietal improvement in Spain with its own facilities.

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Facebook Twitter LinkedIn Instagram Rss

© 2021

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber