Team Superfresh Growers® looks forward to sharing information about its 2021 organic apple and pear crop at Organic Produce Summit.
Harvest is off to a strong start, with quality and overall pack-outs looking positive. Organics are a large part of Superfresh Growers profile, with 20-25 percent of its apples certified organic, and 35 percent of its pear crop.
Organics are a large part of Superfresh Growers profile, with 20-25 percent of its apples certified organic, and 35 percent of its pear crop.
Superfresh Growers has a significant organic crop for both Autumn Glory® and Cosmic Crisp® apples. “Being intentional and analytical are key values at Superfresh Growers. We’ve intentionally only invested in proprietary varieties we believe in; varieties that consumers love, have good shelf life and that are easier to grow organically. Both Cosmic Crisp and Autumn Glory flourish in our orchards organically,” said Cat Gipe-Stewart, communications manager. She added that organic proprietary apples are a great incremental item, or even a core for those who focus heavily on organics.
Being intentional about organic growth and sustainability goes beyond orchards to packaging as well. “As a fifth generation company, we are growing for future generations. We practice this not only in our orchards, growing organically and using softer methods like utilizing IPM, but we also practice this in our packaging,” says Gipe-Stewart.
Superfresh Growers has been thoroughly researching and investigating innovative, sustainable packaging options. One big trends forecasted is improving the plastic supply chain for more eco-friendly plastic blends that are innovative and easier to recycle. The entire plastic supply chain has the potential of using less energy and resources overall.
“There is a lot more to packaging sustainability than material. Some products claimed to be sustainable require more energy, water and other natural resources, or have a larger carbon footprint. And, sometimes, “sustainable” packages are not as biodegradable or recyclable as claimed. We are being intentional and analytical with our research and choosing what is in the best interest of consumers and the environment,” said Gipe-Stewart.
A farmworker bringing organic Royal Gala apples to bin.
Intentionality and transparency continue through Superfresh Growers by being a family owned company, a new rarity in the apple industry. “We own all our decisions and do not have to report to an outside investor. Being family owned by farmers means we truly understand the importance of taking care of the land for generations to come. We are currently training the sixth generation and want this legacy to continue.”
Superfresh Growers looks forward to the Organic Produce Summit, an event it has participated in since its inception in 2017. The event is known for key networking sessions and encourages the industry to think outside the box. Superfresh Growers looks forward to having meaningful in-person conversations. Come by at booth #108.