ZimTrade, the National Trade Development and Promotion Organization of the Republic of Zimbabwe, has called for diversification of export produce as interest in export business among small-holder farmers is growing. The organization also urged producers to focus on high-value produce with a ready market.
By focusing on high-value produce, the organization claims, local farmers were guaranteed to earn more from little pieces of land, which in turn makes it easy for the country to achieve the targeted higher export volumes. ZimTrade said passion fruit and granadilla (a passion fruit variety) were among the most promising crops on the export market.
Growing demand for superfoods such as these crops, as consumers seek stronger immune systems against coronavirus, means local producers who venture into passion fruit and granadilla farming are assured of easy access to international markets, the organization said.