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KissanPro to provide farmers direct market access to Middle East

Prominent Jharkhand-based tech player KissanPro has inked a Memorandum of Understanding with Barakat Vegetables & Fruit Co, Dubai, UAE to facilitate market access to as far as Middle East for their agricultural produces.

Through this initiative, the tillers would be able to supply farm produces directly from their farm to warehouses located across India and also to the UAE and countries in Middle East. The initiative will provide dual benefit to the farmers. Firstly, it will provide direct access to the global markets and secondly it will remove the bottlenecks in the supply chain such as middlemen and commission agents who eat into farmers’ profitability while acting as a conduit between farmers and traders.

The latest initiative from KissanPro is in sync with the New Farm Laws passed by the Government of India to help farmers get the right price for their farm produce. KissanPro’s farmer-centric initiative is aimed at creating an ecosystem where the farmers can enjoy the freedom of choice relating to the sale of their produce. The Central Farm Laws provide additional marketing opportunities outside the APMC market yards and the MoU signed with the Dubai-based Barakat Vegetables & Fruit Co strives to facilitate the same.


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