The Spanish melon season was difficult. But, now, the first Brazilian melons have arrived on a good market. "The quality is great, and the European weather is playing along. That's resulted in a good start. The Spanish melons' quality leaves much to be desired. Everyone wants to switch to Brazilian melons," says Jacob Aktalan of MG Fruit in the Netherlands.
"Galias are selling for between €8 and €9. That's considerably higher than a few weeks ago. Yellow melons and Cantaloupe are going for €9 to €10. There are already some Brazilian watermelons on the market. They're selling for €10 to €11. Seedless ones are trading for between €12 and €13. But there are few of these. That's because there's still plenty of the Spanish ones available."
"Sea freight prices haven't come down," Jacob continues. "So, I think, there will be fewer once-off importers on the market. With these costs, having retail programs is vital; else, don't get into it. I want to have sold at least 70% of the trade I'm getting via these programs."
"They're expecting lower yields in Brazil. However, they say that every year. For now, let's assume the same volumes as last year. We're getting weekly arrivals until January. And we're confident about the season," concludes Jacob.