The 23rd AECOC Fruits and Vegetables Congress will be held in person on September 14 and 15 in Valencia, bringing together all the sector's links in the value chain to analyze the evolution of fruit and vegetable sales during the health crisis and to identify the main challenges that companies must face to continue on the path of growth after the pandemic.
During the opening day, Nielsen consultant Ignacio Biedma will present the evolution of sales of the different fruit and vegetable categories during the COVID-19 crisis and he will analyze the scenarios for the sector in the final stretch of the year.
The market analysis will be completed by the AECOC Shopperview consultant, Marta Munne, who will make an exposition about the trend changes that had the greatest impact during the pandemic and the new variables that are conditioning consumers' purchasing decisions.
The first day of the congress will conclude with a block dedicated to the role of communication. The co-director of the Aleris nutrition center, Aitor Sanchez, will discuss the tools the sector has to value its role as a producer of healthy foods and vindicate the role it has in public health. The director of 5 Al Día, Nuria Martinez, and the director of marketing and communication of Platano de Canarias, Sergio Caceres, will complete the analysis by offering keys on how to create differential messages for fruits and vegetables in a saturated communicative environment.
Sustainability and the future of food
The last day of the congress will focus on sustainability. Chemistry and science communicator Deborah Garcia will analyze the future of packaging, examining the most suitable options for fruits and vegetables and deciphering the role that plastic should play.
Eroski's communication director, Ainhoa Oyarbide; Bollo International Fruits sales director Carla Vercher; and the purchasing director of Grupo Foodiverse, Jesus Gomez, will present the strategies that their companies are activating to respond to the needs of consumers who are increasingly more concerned about their health and the environment.
Daniel Ramon, vice president of R&D in Nutrition and Health of the multinational Archer Daniels Midland (ADM), will close the congress with a discussion on how the food sector, through its production models, can be a decisive actor to prevent global threats, such as climate change or the emergence of new diseases and epidemics.