Dehydrated fruits and vegetables are gaining more and more ground in Spain. They are a seasonally adjusted and easy-to-handle offer of a range of vegetable products with great potential, as the Spanish companies that have opted for this product segment have verified.
According to the Navarran company Trevijano, which offers thirty dehydrated products, this is a good way to preserve the food that leaves the field at its optimal moment, thus reducing food waste, allowing consumers to use them at any time, as they are easy to prepare and do not need to be refrigerated.
According to the company, their turnover has increased greatly year after year because they have been able to find new markets (exports account for 40% of their turnover) and customers.
Sandra de Blas, the owner of NaturSnacks, a company from Pedrajas de San Esteban (Valladolid) that sells dehydrated fruits with organic certification and dehydrated kale, told Efeagro that she began her career in 2014 and discovered consumers don't know much about dehydrated products. They have some knowledge about some dehydrated vegetables but know less about dehydrated fruits.
However, she added, consumers have become more interested in health issues and want to consume fewer processed products, such as dehydrated fruits. Thus, the consumption of dehydrated fruits has increased more than other snacks.
Even though the pandemic affected her company's income, she hopes their turnover will increase by 30% in 2021 over 2019, after years of slow growth in the Spanish market, which does not always opt for this class of products because of their price. NaturSnacks also aims to increase its product offering and exports, which have already allowed it to reach countries such as Japan, Italy, France, and Canada.
Another small business that is also gaining ground is Milhulloa, a company from Galicia that offers herbal teas, spices, dehydrated turnip greens, and dehydration services to other producers.
Company sources stated their turnover had increased by up to 60% in recent years, with an audience that increasingly finds it more useful to consume seasonally adjusted products.
Without being specifically focused on this offer, La Simiente, in the province of Almeria, is a store that offers different varieties of dehydrated fruits and vegetables. Ana Martinez, who is in charge of this business, stated consumers were not used to these products but that they liked them when they tried them. She also said they would be better received if they had more publicity.
The owner of La Vida a Granel (in Mostoles), Eva Braojos, said that she had owned the company for almost three years and that demand was increasing, which had led to a 20% increase in the company's turnover.