Greenfood (Helsingborg, Sweden) and Jaguar The Fresh Company (Ridderkerk, The Netherlands) announced that they have reached an agreement for Greenfood to acquire a minority stake in Jaguar.
Greenfood is one of northern Europe’s largest fresh, healthy food players and a European salad bar market leader through their subsidiary Picadeli. Greenfood also includes the Greenfood Fresh Produce business area, a leading supplier of fruit and vegetables on the Scandinavian market.
“We are extremely pleased about the opportunities that this investment brings. By aligning the buying power of the two companies Greenfood creates a stronger position in the global fresh produce markets and can further strengthen its supply chain and customer offer,” Ted Stenshed, CEO of Greenfood’s business area Fresh Produce, said.
The collaboration with Jaguar gives Greenfood direct access to professional growers in those overseas countries where Jaguar has a strong foothold, such as South Africa, China, Peru, Egypt, and The Netherlands. Together with Jaguar’s teams in these countries, Greenfood can now further strengthen its supply chain and offer their own group companies as well as their combined customer base, tailor-made, direct from farm solutions for their fresh produce requirements.
Kees Rijnhout, CEO of Jaguar says that the partnership with Greenfood is an extremely complementary match. “Jaguar has a long history in sourcing, importing, and marketing fresh produce from many overseas countries, whilst Greenfood has a strong position in supplying healthy, fresh convenience food along with fruit and vegetables. Combining Greenfood’s unique position in the Nordic foodservice with Jaguar’s retail expertise in Europe, Asia and Africa will enable us to boost market access on behalf of our worldwide growers. Very importantly, both companies have a strong position in sustainability. This forms the basis for creating new solutions to modern-day retail and foodservice requirements based on transparency and integrity."
For more information:
Lisa Isakson
Greenfood
Tel: +46 70 241 14 00
Email: Lisa.isakson@greenfood.se
www.greenfood.se
Kees Rijnhout
Jaguar The Fresh Company
Tel: + 31 653 15 21 49
Email: kees.rijnhout@jaguartfc.nl
www.jaguarthefreshcompany.nl