In two weeks, Viva Tierra Organic will exhibit at a trade show for the first time in almost two years. “We are purposely choosing the Organic Produce Summit to return to the exhibit scene,” says Chris Ford with Viva Tierra Organic. “We believe it is important to have a presence at this all-organic show as we are an all-organic company,” he added. “It is a natural fit for us.”
Viva Tierra has exhibited at this event from the beginning. “It is relatively small in scope, allowing us to have more intimate discussions with partners and customers who we want to grow our business with.” Although smaller scale, the event does have the entire spectrum of wholesalers, distributors, retailers, and foodservice companies in attendance.
The format, a combination of educational sessions and a trade show, provides a great opportunity to raise awareness for organic agriculture and the cost of producing organic produce. “I’ve been in the organic produce business for over half my life, and I’ve seen more changes in the past five years than all previous year combined,” commented Ford. “It’s a huge advantage to have like-minded people in one place getting to together to discuss the opportunities and challenges the sector is facing.”
Roy Ruff and Matt Roberts at a previous OPS event.
Domestic apple and pear crops
At the event, Viva Tierra will focus on its apple and pear lineup and share its story with attendees. “We are unique as we represent organic family farms around the globe and offer year-round supplies of these two commodities.” Even though the company has other organic programs, including onions, kiwi fruit, stone fruit, and ginger, the focus at OPS will be on displaying apples and pears. “It’s the middle of the California season with Bartletts and Galas, offering us an opportunity to feature California specific branded packaging. In addition, new apple and pear crops in Washington just started, so altogether great timing to focus on the domestic new crop apples and pears.”
California branded packaging.
Viva Tierra is cautiously optimistic about returning to an in-person event, but is certainly looking forward to seeing friends, colleagues, and business partners in person. See you all in a few weeks and please stop by booth #234.