Trade promotion agency Zimtrade points at advantage of direct flights

Zimbabweans urged to tap into $25 billion import market Qatar

Trade promotion agency Zimtrade is urging locals to take advantage of existing direct flights to Qatar and tap into the latter’s US$25.8 billion import economy. In a latest update, Zimtrade established that Qatar is classified as a high-income country and has one of the world's highest per capita income countries, indicating a high-spending power for the population.

"The introduction of direct flights between Zimbabwe and Qatar celebrated through the inaugural flight by Qatar Airways into Harare recently, is expected to unlock export opportunities of local products into the Middle-Eastern country. As Zimbabwe seeks to diversify its export markets, envisioned in the National Export Strategy - launched by President Mnangagwa in 2019 - Qatar presents a promising market for locally produced products and services," said Zimtrade.

The opportunity also comes at a time when the Southern Africa nation has spearheaded relatively successful economic reforms which have seen the emergence of a stable currency and guaranteed foreign currency supply through the Reserve Bank of Zimbabwe foreign currency auction platform.

Allafrica.com reports how, through additional policy measures, companies are now allowed to sell their goods and services in foreign currency, a position that further strengthens the companies' balance sheets. The trade agency tipped local manufacturers that Qatar imported products worth around US$25,8 billion in 2020 alone from major supplying countries.


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