Born and raised in Parlier, CA, Sergio Rodriguez, MBA, is the newest member of the Bee Sweet Citrus sales team. With more than 30 years of sales experience in the produce industry, Bee Sweet Citrus is excited to welcome a new citrus-savvy team member to the company.
“I first started my career in produce loading trucks when I was 16 years old,” said Rodriguez. “Two years later, I landed my first sales assistant job and have stuck with it ever since.”
With a Bachelor’s Degree in Finance from California State University, Fresno, and a Master’s Degree in Accounting from National University, Rodriguez brings experience, knowledge and insight to the sales team.
“Over the past 30 years, the produce industry has experienced a lot of growth and change,” said Rodriguez. “From buying patterns to marketing initiatives, I’m motivated by the creativity and drive that continues to shape the industry.”
Excited to introduce Bee Sweet’s capabilities and product line to new and existing customers, Rodriguez said he’s monitored the growth of Bee Sweet Citrus since the early 1990s. As a family owned and operated company, Rodriguez looks forward to bringing a “mom and pop” feel to his customers.
“Being able to easily communicate with company decision makers is going to make a big difference when I need to get something done on behalf of my customers,” said Rodriguez. “In addition to offering my customers premium citrus varieties, I can also provide them with the information they need – direct from the grower.”
Enthusiastic about the company’s lemon capabilities and diverse product line, Rodriguez is eager to introduce a 52-week citrus program to his customers.