The Citrus Committee of Chile ASOEX has updated the forecasts for the 2021 citrus season, increasing the volumes of clementines for this campaign to 59,000 tons, which is 14% higher than in 2020. In a first estimate, the Committee expected clementine production would increase by 7% to 55,000 tons.
The export volumes of lemons, Navel oranges, and mandarins remain in line with the first forecast of 2021, with an expected production of 98,000, 89,000, and 145,000 tons, respectively.
In total, the Committee estimates Chile will produce 391,000 tons of citrus, approximately 85% of which would be exported to the US market.
At week 25, Chile exported 8,142 tons (519,369 boxes) of clementines, with a cumulative total of 40,040 tons (2,541,962 boxes), reflecting an 11% increase over the same period of last season. 98% of the volume was shipped to the US (39,392 tons; 2,500,892 boxes). 69% of the volume shipped to the US market was sent to the east coast (27,315 tons; 1,736,608 boxes) and 31% to the west coast (12,077 tons; 764,284 boxes).
Navel shipments are increasing steadily, and exports are expected to peak in week 26. Chile shipped a total of 6,595 tons of Navel in week 25, with 5,534 tons (84%) destined for North America.
Lemon exports have also been stable and strong, with 11,476 tons (52%) going to North America.
The first shipments of mandarins were registered in week 25 and all the volume was destined for the USA (140 tons / 8,767 boxes).
The Citrus Committee's promotional actions include more than 40 retail programs, ranging from digital ads, coupons, and instant savings to in-store programs, such as cooking classes and tastings.
To support these programs, the Committee has produced numerous promotional materials for points of sale, videos, and digital assets, which highlight the health attributes of these fruits, under the 'More Appealing Than Ever' slogan.
According to Karen Brux, the marketing director of the Chilean Fresh Fruit Association (CFFA), the Chilean citrus promotions will continue until October.